Campaign: Farm to Spoon

Based on the concept, from local farms to your spoon, we’ve created a campaign that accentuates Chobani’s high quality products while reflecting it’s transparent origins, and highlighting the journey the product takes from its natural beginnings to its consumers homes.

Through the use of vibrant colors, captivating photography, and dynamic compositions, this campaign creates a visual identity that not only catches the eye, but also visually aligns with the style of Chobani, while promoting a new and fresh experience.

Our Audience

Our goal was to reach adults looking for a healthy yogurt alternative, that value a brand that is transparent about it’s products, as well as individuals who appreciate high-quality, nutritious dairy products.

PROJECT CREDITS

Client: Chobani

Design Team: Thomas Austin, Kaylee Pikula, Katie Scaffidi, Max Tyson

Magazine Ads: Kaylee Pikula and Katie Scaffidi

Billboard: Katie Scaffidi